Sheets per roll
Flagship 8-roll formats deliver a strong, easy-to-explain value cue.
Part of the UR Trading group
Soft for shoppers.
Strong on the shelf.
A complete toilet paper, towel and napkin range engineered to give shoppers more value and distributors more room to grow.
3-plycore toilet range
250sheets per roll
100%cellulose
PROTECTED CHANNEL→BENELUX READY
01 The commercial idea
Don’t sell more air.
Sell more paper.
Celeste is built around a simple shopper truth: value is measured in sheets, softness and how long the pack lasts—not only the price on the shelf.
That gives distribution partners a clear story to sell: strong visible value, a broad shelf architecture and formats that work across retail and professional channels.
Explore the partner proposal →Current commercial lines
The confirmed 2026 range across toilet paper, kitchen towels, jumbo towels and napkins.
Benelux markets
One partner conversation across the Netherlands, Belgium and Luxembourg.
02 The complete range
Twenty-three current lines.
Four more on request.
High-sheet hero
Toilet paper
Mega 3XL
3-ply8 rolls250 sheets
Eight high-capacity rolls with a powerful “more in every roll” shelf message.
Core range
Toilet paper
Cotton Soft
3-ply10 rolls100 sheets
The compact 10-roll Cotton Soft format with 100 sheets per roll.
Availability on request
Toilet paper
Super Soft
3-ply10 rolls115 sheets
A core 10-roll pack offering 115 three-ply sheets per roll.
Premium
Toilet paper
Premium Super Soft
3-ply10 rolls150 sheets
Premium blue shelf presence with 150 sheets per roll.
High sheet count
Toilet paper
Exclusive Super Soft
3-ply10 rolls200 sheets
A 10-roll pack with 200 three-ply sheets in every roll.
Family pack
Toilet paper
Exclusive Plus
3-ply16 rolls140 sheets
The 16-roll family format with 140 sheets per roll.
Premium
Toilet paper
Platinum
3-ply10 rolls130 sheets
A premium 10-roll format with 130 three-ply sheets per roll.
Availability on request
Toilet paper
Peach
3-ply10 rolls105 sheets
The distinctive Peach variant in a 10-roll retail pack.
Natural touch
Toilet paper
Lavanda
3-ply10 rolls130 sheets
The purple Lavanda variant with 130 sheets per roll.
Availability on request
Toilet paper
Camomile
3-ply10 rolls105 sheets
The green Camomile variant in a 10-roll retail pack.
Availability on request
Toilet paper
Professional 150
3-ply8 rolls150 sheets
An eight-roll professional format with 150 sheets per roll.
Professional
Toilet paper
Professional 250
3-ply8 rolls250 sheets
The high-capacity professional format with 250 sheets per roll.
Value family pack
Toilet paper
Toilet Paper 24/1
3-ply24 rolls80 sheets
A large-count format for family stock-up and wholesale value missions.
Household
Household towel
Kitchen Towel 2-ply
2-ply2 rolls48 sheets
The everyday two-roll household towel format.
Flexible format
Household towel
Flexy Cut
2-ply2 rolls140 half-sheets
Select-size sheets make the format flexible for everyday household use.
Extra strength
Household towel
Kitchen Towel 3-ply
3-ply2 rolls48 sheets
The three-ply version of the two-roll household format.
Premium
Household towel
Platinum
2-ply2 rolls100 sheets
A premium household towel pack with 100 sheets per roll.
Compact jumbo
Jumbo paper towel
Mini Jumbo
2-ply1 roll165 sheets
The compact single-roll jumbo format for controlled-use settings.
Jumbo
Jumbo paper towel
Jumbo XL
2-ply1 roll200 sheets
A versatile professional single-roll format with 200 sheets.
High capacity
Jumbo paper towel
Maxi Jumbo 2-ply
2-ply1 roll300 sheets
The high-capacity two-ply Maxi Jumbo format with 300 sheets.
Extra strength
Jumbo paper towel
Maxi Jumbo 3-ply
3-ply1 roll280 sheets
The extra-strength three-ply Maxi Jumbo format with 280 sheets.
Professional
Jumbo paper towel
Professional Hand Towel
2-ply1 roll400 sheets
The largest current professional towel format, with 400 sheets.
Everyday service
Paper napkins
Regular White
1-ply1 pack100 pieces
A high-count white napkin pack for everyday retail and service demand.
Table range
Paper napkins
Extra Absorbent White
2-ply1 pack30 pieces
Classic white two-ply napkins in a 30-piece pack.
Table range
Paper napkins
Champagne
2-ply1 pack30 pieces
Champagne-coloured two-ply napkins in a 30-piece pack.
Table range
Paper napkins
Bordeaux
2-ply1 pack30 pieces
Bordeaux-coloured two-ply napkins in a 30-piece pack.
Table range
Paper napkins
Green
2-ply1 pack30 pieces
Green two-ply napkins in a 30-piece pack.
Need the complete specification file?
Download the new price-free 2026 range catalogue for your buyer conversations.
Download 2026 catalogue ↓
03 The shelf advantage
A range with
built-in trade-up.
From accessible comfort to premium softness and high-capacity formats, Celeste gives buyers a coherent ladder—not a random list of packs.
- 01Clear pack navigationStrong colour coding, visible roll counts and sheet counts.
- 02Multiple missionsEveryday, family stock-up, premium and professional demand.
- 03Simple sales storyMore sheets, lasting value and dependable comfort.
GOODEveryday value
BETTERHigh sheet count
BESTFamily impact
04 Partner proposal
A proposal for
your sales channel.
The private partner list gives an indicative price per product. We confirm the current price and order conditions for your market in a written quotation.
iPrices and availability depend on the assortment, order volume and delivery destination.
In your written quotation
Clear terms for a real order.
- 01Products and unit prices
Partner prices per selling unit, excluding VAT, for the selected products.
- 02Order and delivery
Minimum order, pallet mix, freight, destination and lead time.
- 03Your sales channel
A starting assortment suited to your customers and sales channel.
Any suggested consumer price is non-binding. Resellers set their own selling price; margins depend on their actual costs and sales.
Request a written quotation05 Route to market
One partner desk.
Three markets.
UR Trading B.V. is the single commercial contact for product specifications, availability, pricing and launch support across the Netherlands, Belgium and Luxembourg.
Benelux commercial desk
UR Trading B.V.
Pricing · availability · launch support
Partner protected
NL
Netherlands
Retail · wholesale · e-commerce
BE
Belgium
Retail · cash & carry · foodservice
LU
Luxembourg
Select retail · professional supply
Focused launch set
Start with the formats most likely to earn attention, then expand from real sell-through data.
Channel flexibility
Build the right assortment for retail, wholesale, hospitality or professional supply.
Commercial support
Receive specifications, product assets and a tailored pricing conversation for your network.
Your market. Your route. Our range.
Let’s put Celeste
on the right shelves.
Register your company to request the private partner price list and a quotation for your assortment. You can download the public catalogue immediately; UR Trading B.V. confirms current prices and terms in writing.